Global Buisness

CULTURE AND MARKETING FOR A GLOBAL COMPANYPEOPLE : Culture , income levels , best(p) geographic localesMexico is a poor nation by US standards , with a per-capita annual income of just 2 ,000 , but 30M of its 80M fall in inhabitants are considered middle class . Disposable income has risen by 70 since 1988 and stinting reforms be possessed of made its citizens better turned . Urban areas such as Mexico City , Guadalajara and Monterrey contain the wealthier people segment , making them strategic locations for businessPRODUCT : To accommodate cultural differences , economic differences product and technical standards p Labeling in Spanish for sate , instructions , country of origin and import number has been mandated and oblige . S beginning-moving line of descent has been replaced by rapidly-selling ones relative to the US inventory marketability differences being attributable to cultural differences Inventory and logistics cost improvements , partnerships with transport companies , local sourcing , and gained leverage with suppliers meliorate Wal-Mart s cost structure and enabled it to expand competitive prices thereby accommodating Mexico s economic disadvantagePROMOTION (Communications : Marketing , sales procession , advertising barriersThe Mexican media once lambasted Wal-Mart for charging 15-20 more than another(prenominal) store of proximity , which Wal-Mart claims to be from transport , tariffs and higher logistical costs . However , the success of a single-day , 16 full general price markdown event in a Mexico City supercenter prompted Wal-Mart to embrace the sales promotion technique for all Mexican supercenters and afterwards , all Mexican Wal-Mart stores .

It uses the banner every day low pricingDEFINE CENTRAL ISSUEThe central issue is the viability of Wal-Mart s culture and control remains in Mexico , given the cultural and economic differences between the unify States and Mexico . The aforementioned are essential factors in ensuring Wal-Mart s long-run viability in MexicoDRAW CONCLUSIONS . MAKE RECOMMENDATIONSWal-Mart s experience , competitive logistics , and marketing strategy have made it survive Mexico s economic crisis . Strategic cost-cutting measures from inventory , logistics and sourcing enabled Wal-Mart in Mexico to offer competitive prices and profit even at a time of reduced retail spending in Mexico . An improved mix of product offers and the use of price cuts for sales promotion were welcome measures for Mexican consumers . These factors are to ensure Wal-Mart s competitive plant and market share in the long-run . Moreover , the adoption of Wal-Mart s organizational culture into Mexico after the stock exchange tilt is to beget commitment and dedication from its associates Inculturation , however , is an area for move on improvement . Wal-Mart can further integrate its product offerings and stores frame-up with the Mexican culture...If you want to get a full essay, come in it on our website: Orderessay

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