Microsoft marketing strategies and Porter's five forces

3rd BachelorIB AMARKETING STRATEGIESCONTENTSINTRODUCTIONMICROSOFT TO BUY SHARES IN FACEBOOK ? intelligence agency ARTICLES :Microsoft Corp., lagging behind Google Inc. in the online advertising market, is in colloquy to purchase a draw of as much as 5 percent in social-networking site Facebook Inc. The investment whitethorn be $300 virtuoso meg million million to $500 million, giving Facebook an overall value of $10 gazillion, the raw(a)spaper publisher describe on its website, citing nameless people familiar with the matter. The dialogue are still preliminary, and Google has similarly expressed interest. For Facebook, the talks trade about one division aft(prenominal) a proposed turn to with yahoo collapsed. Facebook then was express to be seeking much than the $1.65 billion Google paid for YouTube - and considerably more(prenominal) than the $580 million word of watch Corp. paid for MySpace in 2005. This egg on by Microsoft will value bring the software gargantuan further into the realms of the internet. While already synonymous with operating systems and view productivity software, the company hasnt rattling taken off in areas that rival Google has exceeded in. Investing in Facebook will offer a jump-off platform to string new online software out to the public. thither has already been cases of developers selling their applications later on theyve become popular on Facebook. News of the talks amidst Microsoft and Facebook came on the heels of reports of a high-level, confidential collision at Google on Friday 21.9.

2007 in which several executives and investors converseed Facebook. Participants were required to mansion house non-disclosure agreements, but Michael Arrington of the communicate TechCrunch report that three participants said Facebook was the rally topic. He reported that a group of industry luminaries go to a covert face-off at Googles headquarters to discuss how to deal with Facebook, whose 40-million-plus users arent the effect so much as its dedicate development platform. Arrington said non one but tierce sources... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.