A semiotic analysis of a made up advertisement ('Silken Vodka')

VIC120: Introduction to Semiotics and Communication Course Assignment - An abstract of an Advertisement August 6, 2002 The advertisement is one(a) for Silken Vodka (a made up comp any). The Vodka nursing bottle was taken from the Smirnoff website and the model for the ad was taken from Cosmopolitan magazine (June 2000 issue). Additionally, the shibbo allowh was taken from the Find Your Voice campaign for Virginia Slims. The marrow that is being sent come forward is a statement of feminine independence and self-sufficiency piece of music still retaining the exterior knockout and luxury associated with being female. Silken Vodka attempts to give away the advertisement as evasive as executable in order to add function to the ad. Through minimalization of the positive space, the negatively charged space (and its lack of detail) enhances the subject. The primary impression of the ad implies any number of suggestions that discreetly spot at every possible product targeting women, including makeup, perfume, jewelry, or dish antenna aids. However, upon closer inspection, the word is in fact an advertisement for alcohol. Initially the viewers nub is offshoot drawn to the face of the women. From there, a subtle string along of font leads the viewers eye to towards the product name and slogan. This small neckcloth of words acts as a visual guide (an index), resistant of than as text, finally pointing the way to the motion-picture showic signifier (i.e.

the vodka bottle). The icon seems to gleam silver (a colour often associated with sleek, subtlety and strength) greatly drawing the management of the viewer towards the product. When the viewer finally focuses his/her aid on the text, he/she wil! l encounter a dim-sighted catch phrase that elicit be interpreted on infinite levels. This message will skilfuly strikes the consciousness and provokes thought. NEVER let the goody two shoes get you down. One stooge only assume that the... If you want to get a replete essay, order it on our website: OrderEssay.net

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