Using Perceptual Maps in Marketing: Thorr Motorcycle

Thorr Motorcycles is a $5 billion company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and numerous other consumer items. The company also offers range which include: dealer training, dealer software packages, motorcycle rental, and rider training. The company has a high- speck image manufacturing high- conclusion motorcycles and currently owns slightly forty percent of the market dimension share. Thorr Motorcycles Situation The challenge for Thorr is that the patience is developing annually, precisely sales of its high-end product are decreasing. The intellectual for this loss of market share is that the tar invite customers of its high end product is growing older and no longer distinguish with the lifestyle Thorrs strike off represents, and junior people do not identify with that tick image either. In addition, Thorr is a high priced product and younger people do not have the large available income necessary t o support the brand. The exemplar challenged you as the new trade Manager to ascertain CruiserThorrs postal service in the market and go up the downward trend. Recommended Solutions and Results The commencement ceremony step in the simulation is to tick off the pose strategy of CruiserThorr using a perceptual map. at that place are four parameters that must be selected in the simulation.

I chose lifestyle image, because the companys brand is its strongest asset and it is important that we continue to variant up and realize the power of that attribute. Lifestyle image is what influences people to demoralize into the image rather than the functionality of the product. Next, I sugg ested product externalise and styling becau! se it builds brand loyalty and provides satisfaction by tapping into the customers emotional needs. Next, I suggested operate offerings because that is an easy to ensure customer loyalty period safekeeping dealers and distributors happy. Finally, I suggested price because price is what drives... If you want to get a full essay, order it on our website: OrderEssay.net

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