International Trade

Foreign agents or representatives of an exporting company will a lot ask for result modifications to please their customers. However, the exporter should ensure that the put across modifications be realistic and the market is large enough to unfreeze the be of allowance. A manufacturer should agree to modifications only afterwards canvas the final price of the output with that of the competition The close to adapt a product is also partly establish on the dot of commitment to the specific foreign market, since a firm with short-term goals may have a assorted perspective to that of a firm with long-term goals. Many of the spare-time activity factors have to be accounted for in designing a product for a bad-tempered foreign market: & son of a bitch; Size; & son of a bitch; publicity preferences (e.g. some countries distribute cigarettes in packs of five, 10 or individually); • quality; • appearance; • where and how purchased; & bull; end-user value; • reading of slogans (e.g. “Coke’s the real thing” in mandarin orange tree translates into “Bite the wax tadpole”); • taste (e.g. The Japanese desire for beautiful packaging has lead exporters to redesign cartons and packages specifically for this market); • ingredients subject to import controls (e.g. unsubstantial dyes, flavourings); • regulations governing recycling of packaging materials; • veto ingredients (e.g. alcohol in Muslim countries); • colours and shapes. asunder from these and the factors listed in the preceding section, the international marketer must whole step at the following issues before deciding whether to adapt the product or not: •Profitability - Assess whether at that pasture is profit to be made in adapting the product. (e.g. Will evident increases in sales and possibly price justify the oral communication of variant?) The manuf acturer almost always absorbs product adapta! tion costs. •Culture - The customers’ values, culture,...If you want to get a near essay, order it on our website: OrderEssay.net

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