Apple Case

Current Strategy * A focused differentiation strategy Apple strives to outcompete rivals on the basis of differentiating features. They one thousand groceries products of higher quality, more attractive styling, added performance, and technological superiority. Apple focuses on meeting customers needs better than its competitors, therefore devising the customers compulsion to pay a higher premium value on the products offered to them. This strategy requires Apple to make products inimitable in order to make it hard for rivals to compete. Apples strategy is focused on a niche market of people in the arts, such(prenominal) as music, graphics, or movies. They are usually of middle and upper economic class and they dont mind gainful more money for products that offer higher quality and a better experience. PESTEL * Political Since Apple is a global company, they produce and distribute their products all over the world. With this globalization, political issues arises dealing with countries they are in.

accepted applications or working practices may go against the countries political policies. * Environmental Because of globalization, if a natural disaster came through and destroyed a whole works in China this could severely affect Apples supply. Apple is generally known as a green company in their standards, but people always want to push for more environmental Is this the right essay for you? Watch the video below to read 2 more pages now. or If you want to get a full essay, order it on our website: Orderessay

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