Marketing

EXECUTIVE SUMMARY heart and souls are springing up in every urban center and are fast becoming sought-after entertainment hotspots, with shop as the by-product. From a situation where there were no nubs closely a decade ago, the country will affirm over 300 malls translating to over 100 million sq.ft. in gettable mall space by the end of 2007. The Indian retail market is expected to continue its growth trajectory into 2010. Mall oversight has been identified as a critical means for the success of malls and the retail industry across the world. Mall management broadly includes mall positioning, zoning, tenant mix, promotions/ marketing and facility/finance management. Currently, the Indian retail market lacks designated mall management firms. whopping real estate developers and retail chains either have their own mall management arms operating as subsidiaries or have contractual agreements with international property consultants. public treasury recently, mall management was limited to facility management by a majority of developers in India, leading to gaps in mall management practices. Given the high future supply of malls and change magnitude competitiveness within the Indian retail market, developers must flop address these gaps to ensure success.

Malls now-a-days, not only are the shop purpose but also provides food and entertainment stopping point with a delightful ambience. Families spend their time together, they shop, kids have shimmer in gaming parlors not only this but they rouse have food of their choice with the so many options purchasable there in the mall. Malls are now becoming 1 Point Family Destination-with the evolution of new retail mantras with the outlet of new trends in malls as SHOP, DINE N frolic. Malls now cater to a large population, targeting every income class as well as keeping the different demographic (Age, family size, etc.) factor in mind. ACKNOWLEDGEMENT The success of my research report would not... If you destiny to get a full essay, order it on our website: Orderessay

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