Business Sustainability

1.0. Introduction The company I am going to consider in this report is British Petroleum (BP). They are a key figure in the Oil Industry, which has come under(a) scrutiny on its bushel on the environment in new times. BP bequeath adopt sustainability practices throughout their company to financial aid lose weight the effects they have on the environment. The company compel a sustainability report that informs consumers and potential investors of their aims and achievements on sustainability. This is where I entail on obtaining most of my information from on the company. I design to discuss the five stage CER sit and line where BP stand in relation to it. In addition, I will look at the FTSE 4 Good for assistance on this and other relevant sources. Moreover, I will look at Stegers model (1993) from the environmental strategy models, and ascertain where BP would sink into this. After my evaluation of the company I will coif forward recommendations on how they can improve their sustainability throughout the arranging in relation to natural capitalism. As menti nonpareild in date part one, the Oil Industry faces pressure due to its impact on the environment. Therefore, BP makes it a part of their strategy to help reduce this.

BP records this in non-financial reports which aid the implementation of environmental strategy (lecture notes, non-financial reporting). The main reason BP would do this is to portray a greater sensory faculty of environmental issues to show they are adopting sustainability methods in their company. For example, in recent years the company changed their slogan to Beyond petroleum (www.bbc.co.uk) to announce a new green brand image. The reason for doing this is to ramify from competitors and attract more customers through becoming green. 2.0. Model one 5 stage CER model I will straightway look at the 5 stage CER model. The model consists of different stages ranging from 1-5, the more seriously the company takes sustainability the further up the model it... If you want to get a full essay, effect it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.