Coles Analysis

Who are the major competitors to Coles and how are the competitors positioned relative to Coles? Major Competitors: ·Woolworths ·Franklins ·David Holdings ·QIW ·Jewel · entangled Buyers SALES ($m)MARKETSHARE% Company 85/8686/8787/8885/8686/8787/88 Coles Myer43704606505526.325.526.4 Woolworths48275468571729.130.329.9 Franklins815125016754.96.98.7 Davids Holdings1200220022007.212.211.5 QIWNa3623620.02.01.9 Jewelone hundred forty4005500.82.22.9 Composite Buyer2303839371.42.14.9 Total for preceding(prenominal)11582146691649669.881.386.1 each(prenominal) Aust. Grocer165851803419152100.0100.0100.0 The four major Supermarket operators were Coles Myer, Woolworths, Franklins, and Jewel. Based on the table above we can see that Coles Myers major competitor Woolworths Limited, had the highest amount of sales in all there years between 1985-88, whilst it in addition had the largest market plows. Franklins Sales were growing ($815m in 1985 to $1675m in 1988) tho still very low compared to Coles or Woolworths, its market share was also growing but still no where compared to the flower 2 competitors. What are the competitors Strengths and Weaknesses?

Strengths: ·All the major competitors managed their own store and controlled their distribution via their own distribution divisions or by compaction this activity to transportation companies. ·Closure of unprofitable stores · cut down stocktaking through improvement of inventory management. ·Selling inconsistent businesses ·Reducing interest and overhead costs · up(p) management information systems ·Improving distribution ? gaining direct control of NSW distribution ·Focusing on fondness businesses ·Refurbishment of existing stores ·Shifting retail focus from serviced phase to self-service style. ·Following a diversification strategy ·Having well trained personnel offering better service, higher quality and a wider range of products. ·Catering... If you want to get a full essay, auberge it on our website: Orderessay

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