Management Problem

MANAGEMENT PROBLEM Marvey Pharma is a Filipino owned party importing and selling medicine products from South Korea. Since its foundation in 1991, the annual growth performance of the company did not increase to 8%. Livesole capsule and IV which is the main product was the grocery leader for two days after it was launched in 2000. only in the succeeding years, market shargon of this brand in the fatty liver therapy segment became smaller, leaving its rank to piece 8 of the 10 brands available in the market. Currently, there are 18 Medical Representatives and 5 District Managers responsible for the marketing and promotion of the product nationwide. In the absence of the Brand Manager, the owner of the company assigned the Training Manager to formulate virtually strategies that would support the promotional campaign. Despite the efforts and resources invested on these strategies, increase of gross revenue was not achieved. In this case the management, decided to become stricter on implementing the company policies because they thought most of their sales citizenry were not working hard. The trading operations Manager clubed the implementation the spot checking, of which the supervisor would give away surprise visits to their subordinates.

Written memos were automatically screwd to employees for mistakes done and overlapping or redundancy of command responsibilities among senior managers. Unfortunately, because of these actions, many sales people felt that management do not trust or have doubts on them which led them to leave the company. High turn-over of their employees for years must be another reason why the company could not establish a strong market. Another issue why the company is facing difficulties that can be associated on the kind of leadership their managers have. It was mentioned that the owner of the accompany assigned a training manager to create a marketing strategy, which in fact it should not be since her main function is to manoeuvre trainings to sales force. Obviously... If you want to get a full essay, order it on our website: Orderessay

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