Marketing's Role in Indian Economy

merchandises role is to ensure the continuance in growth of economies and the individuals standard of living ( M.J.Baker, 1985). fit in to the statement given by M.J.Baker, Marketing plays a merry role in the economic growth of the country sporadically and sustain individuals standard of living. Marketing Definition Marketing is a social and managerial process by which individuals and groups obtain what they submit and want through creating, offering, and exchanging products of value with others (Philip Kotler). Basically humans ask is state of deprivation or conductiness where the people require food, shelter, clothing, belonging, admire to live up their life. These inevitably are non created by the society or either the marketers, it is the existing nature of human biology and human condition. Even though the human needs of the people are few, their wants are many, this is because they are continuously shaped or reshaped by the social forces and their environment which include institutions, families, and vexation corporations. Wants of the specific product is the demand of the people and their willness to defile them. Companies should not only measure how many people want to buy their product but also the people who are ordain and able to buy it. This willingness should be created by the company.

Here comes the Marketing principle how well the company sell their product and forgather the needs of the customer (Narayana Rao K.V.S.S) Market- Consists of potential customers sharing a incident need or want who might be willing and able to ask in exchange to satisfy that need or want(Philip Kotler). Marketer- A Marketer is some champion seeking one or more customers who might engage in an exchange of values. Marketers are the one who make demands on the product by making the product attractive, appropriate, affordable, and easy available to target consumers. People living in assorted societies or... If you want to get a full essay, order it on our website: Orderessay

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