Markting- Intenal External Annalysis

Question 1: The difference level of purlieual depth psychology are :Market information and intelligent which is includes micro surround and macro environment The gent analysis headings are a exemplar for reviewing a situation, and can also, like SWOT analysis, and Porters quintuplet Forces model, be used to review a strategy or position, direction of a company, a marketplaceing proposition, or ideaUse PEST analysis for business and strategic planning, marketing planning, business and production development and explore reports. Amstrong (2010) states that the company is not only tease by micro environment ,but also macro environment which included PESTEL.

political * ecological/environmental issues * current statute law home market * future statute * outside(a) legislation * regulatory bodies and processes * government policies * government term and change * barter policies * funding, grants and initiatives * home market lobbying/pressure groups * international pressure groups * wars and conflicts | frugal * home economy situation * home economy trends * overseas economies and trends * general taxation issues * taxation specific to product/ go * seasonality/weather issues * market and trade cycles * specific industry factors * market routes and distribution trends * customer/end-user drivers * interest and exchange rates * international trade/monetary issues | social * lifestyle trends * demographics * consumer attitudes and opinions * media views * law changes touch on social factors * brand, company, applied science image * consumer buying patterns * fashion and utilisation models * major events and influences * buying access and trends * ethnic/religious factors * advertizing and publicity * ethical issues| technological * competing technology development * research funding * associated/dependent technologies * replacement technology/solutions * maturity of technology *... If you want to get a full essay, order it on our website: Orderessay

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