Planning and Implementation

Task 2: accurately describe and critically prize a locate of tools and techniques used to produce a strategic trade plan Task 3: provide a range of supporting examples DEFINATION16 Kotler on Marketing 16 STRATEGIC MARKETING intention16 PORTERS FIVE FORCES MODEL16 SWOT summary20 PESTLE22 BCG matrix 24 Product life cycle32 strategy & profitability:- Market segmentation is not an end in itself, its what you do with the segments that really counts. Make segmentation the basis of your strategic marketing plan. Marketing planning:- Segmentation can merely be regarded as successful if you use the insights it has given you in your sales and marketing activities. Marketing planning is a reproducible sequence of steps which enables you to set strategic planning objectives for your selected segments and get up the appropriate sales and marketing activities in order to fulfill these objectives. In essence it is a dish for determining what your play along can become and how it can achieve that goal.

The strategic marketing planning process:- The Strategic Planning Process Mission | V Objectives | V Situation Analysis | V strategy Formulation | V Implementation | V Control This process is most applicable to strategic management at the business unit level of the organization. For large corporations, strategy at the embodied level is more concerned with managing a portfolio of businesses. For example, corporate level strategy involves decisions about which business units to grow, resource apportionment among the business units, taking advantage of synergies among the business units, and mergers and acquisitions. In the process outlined here, company or firm will be used to denote a single-business firm or a single business unit of a diversified firm. Mission A companys mission is its reason for being. The mission often is denotative in the form of a mission... If you want to get a full essay, order it on our website: Orderessay

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