Reliance Fresh

credit Fresh By Rajesh Naidu 1.Introduction India with a population of 1.08 meg (growing at about 1.7 % per annum) provides a large and growing commercialise for food products. Food products are the single largest component of secluded consumption expenditure, accounting for as much as 49% of the total spending. Furthermore, the upward mobility of income classes and increasing need for convenience and hygiene is driving adopt for (a) perishables and non food staples and (b) processed foods.. Also, with the globalization of consider and availability of high speed logistics, food retailers in unquestionable countries are sourcing a year-round supply of fruits and veggies from developing countries. Thus, some(prenominal) for local consumption as well for export in that location is a year round opportunity for fruits and vegetables, meat and bird products and ready to eat processed foods. Food market in India is valued at Rs 2500 meg and fruit and vegetable forms 25% of it.The Indian middle class spends about Rs 400 billion annually on food and groceries. Owing to this high demand and attractiveness many retail giants have forayed into the fruit and vegetable retailing.

Organized retailing in Fresh Fruits and Vegetables is gaining a draw poker of momentum in India with huge investment by wind Indian corporations in this area. Modern formats of supermarkets such as doctrine Fresh, Choupal Fresh, Farm Fresh, Filed fresh and Namdhari Fresh etc. promoted by unlike companies are emerging very rapidly in teeny-weeny and large towns around the country. Two of the major players in the supermarket area in the country are Reliance Industries and Bharti- Walmart tie up. otherwise key players include ITC, Food World (JV of RPG Group of India and dairy farm Farm International based in Hong Kong), Spencer, Godrej, Pantaloon (Big Baazar and Food Baazar), Subhiksha and Aditya Birla Group. 2.Reliance Fresh Reliance fresh is a convenience caudex format belongs to Reliance Industries. About 453 Reliance... If you want to get a full essay, order it on our website: Orderessay

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