The Business Travel Market

The Business Travel Market Demographics: The traditional stereotype of business motive powerer of being male and middle-aged (41 year- old is the average). Women are comme il faut much important in business travel; by 2010 25-30% of tout ensemble business travel will be under(a) taken by women. Wealthy Individuals/ highly income Experts, familiar with the standards offered by different parentagelines, and able - and willing - to make comparisons between them. Psychographics Having toughened opinions, and preparing to communicate these opinions. Their attitudes vary through time, with a pronounced living cycle effect frequently discernible The Leisure Segment of Demand Demographic Males and females, with blank travel by older people (aged over 65) Families (encompasses all ages) Average personal income (middle to upper class) Required for cheap air fare Economic Growth and Trade Cycle The demand for air travel is characterized by very high income elasticity. Therefore, as the world economy grows especially international trades, the demand for air travel enkindle be expected to increase too. This continuing harvest-tide gives twain enormous opportunities and great challenges to the airline industriousness.

The challenges are to accommodate the yield through suitable infrastructure development and without unacceptable environment consequences, and exploit the demand whilst achieving the stable profits which industry has often found elusive. Moreover, air transport industry growth rank are tied closely to those in the world economy. If growth in the economy is rapid in a limited year, so is the increase in air travel demand. Unfortunately, the industrys past record is not encouraging. Too often, many airlines over-invest in additional capacity. They have also commonly give too much emphasis to the First and Business material body market, a market which trends to be very strong when times are good, but which suffers particularly severely during a downturn. A final problem often is that... If you want to get a full essay, order it on our website: Orderessay

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