Customer Benefit
Imperial cookies serves its functional return as the snack that dissolve be consumed anytime, however its psychological benefit is emotional as you have emotional eating when you pick out your need of eating as cause of eating cookies isnt hunger but want. This harvest-time sack give some other psychological benefit when used as a collapse so you gain the pleasant in giving something to others. dust the benefits of cookies for consumer we can draw conclusion that a cookie has broken involvement and falls in the low involvement product since consumer doesnt have to pay much attention to sully one box of cookies.
unlessmore, the user and buyer of cookies may or may not be the same person depends on situation for instance, if a customer buy box of cookies for a gift, that customer is buyer and the user is someone who received the cookies. save if the customer buys it for his or her own consumption, that customer is also a user or we call consumer.
Customer Profile
For product alike cookies, it can be sold to anyone who has enough money to parkway the price, therefore, the customer of cookies can be any sex from the time of 15 years or more who has enough money to buy at the particular moment or who atomic number 18 categorized to be in middle income level which we leave alone define all characteristics in market segmentation and targeting part.
By looking at the nature of how Vietnam consumer market grows, we can retard that a lot of Vietnamese perceive that global goods or international goods are good and they are willing to pay for the quality of the products. Moreover, due to globalization impact in todays world, the market of consumer in Vietnam society seems to be correspond by the worlds trends as majority of mountain in Vietnamese, now, is young generation (from the graph bellowed). So we can say that majority of Vietnamese are global citizen.
Further look at Purchase role and Decision making, we can see that Vietnam culture is men domains the...If you want to get a full essay, order it on our website: Orderessay
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