RJ Reynolds principle and values statement
We operate our business in a responsible manner that best balances the desires of many stakeholders. Our guiding principles and beliefs render to reflect the interest and shareholders, adult tobacco consumers, and employees and other stakeholders. In particular, RJ Reynolds is committed to addressing the issues regarding the use of and harm associated with tobacco products in an bluff and objective manner.
RJ Reynolds began advertising the radiate Joe Camel character in the youthful 1980s. After nine years it was announced that the company would be replacing the character with something more demur. Why? The FTC claimed that RJ Reynolds successfully marketed products to insubstantial nether the age of 18 that could cause injury and/or death. The FTC states that the company encourages the addictive and dangerous product through ads to jr. kids. With a successful campaign the FTC declared the more kids heap now than adults. The agency says, Consumers who smoke cigarettes risk additional and semipermanent health problem including cancer and heart disease. And the anterior the earlier they begin smoking the greater the risk (Federal, 2007). Joe Camel is just as recognizable to kids children as Mickey Mouse is.
Knowing this, the FTC altogethereges that RJ Reynolds tranquillize chose to promote the product using the character. In 984, RJ Reynolds employees confessed that there was a need for younger smokers. By promoting the campaign, the FTC declared that RJ Reynolds violated the partial practices of the Federal Trade Commission Act section five. at that place are several steps the FTC wants RJ Reynolds to do to fix the problem. The rootage is the FTC wants RJ Reynolds to stop advertising t kids using themes and images related to the smooth character. The second is for RJ Reynolds to organize a campaign aimed at children under 18 to discourage smoking. And finally, allow the FTC to obtain and research all data on sales of...If you want to get a full essay, order it on our website: Orderessay
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