Research Plan: Introducng a New Product

Table of Contents

Product thinking……………………………………………………………………………………….3
info Sources….……………………………………………………………….…………………..3
inquiry Approaches.………………………………………………………….………………….4
Research Instruments……………………………………………………………………………...4
Sampling Plan….………………………………………………………………………………….5 Contact Methods…………...…………………………………………………………………...…6
References…………………………………………………………………………………………7

































Product Idea
The product at hand is the Thrasher Workout pulley block (TWC). The TWC is the cheaper and more interactive alternative to the Wii Fit. With the TWC, all components that are indispensable for the different games get out be sold with the console. The only branch purchases that will be necessary will be the games. For example, you will non have to purchase the balance board(s) separately, yet our set will remain competitive. The TWC combines the American couch potato spatial relation with the nagging need to get fit. And, the TWC makes getting fit in your own living room, in front of a boob tube set a very fun and rewarding experience.




Data Sources
The primary data source will be second-string tuition. tributary information sources are those that already exist and were not developed for the particular problem at hand (Winer, 2007, p. 64). Secondary information is much cheaper to obtain than primary information. Game consoles are all the rage and have been for the last couple of decades; therefore, merchandise information is available from the olden clock time of the Atari to the present-day(prenominal) time of the Wii.
There is a variety of internal secondary information available. Because game consoles are so popular, the Thrasher Corporations salespeople have ample information available about current competitor activities. As such, the Thrasher Corporation can firmness the promotions of our competitors with our own promotions. And, because the TWC is not the first game console produced by the Thrasher Corporation,...If you want to get a full essay, ready it on our website: Orderessay



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