How a medium sized company from Denmark expand their business to UK market.

1. Introduction

Denmark is a snug and comfortable country, which is located in blue Europe, islands in the Baltic Sea and the blue part of the battle of Jutland peninsula bordering the Baltic Sea and the North Sea. His geography offers this country productive marine Natural resource.

Assumptions that a medium-sized participation named MIB Industri A/S processes fish using hermetic technology in Copenhagen, Demark.

The company sells mainly in Demark. It has had limited exporting experience, primarily in Germany and Austria. At present, the company decided to expand business abroad. The showtime short term strategy to enlarge the international grocery store share is to explore the possibility of MIB Industri A/S come in the UK market.

Overview of Denmark

The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in northern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwest of Sweden and south of Norway.

Area:

total: 43,094 km

land: 42,394 km

water: 700 km

Land boundaries:

total: 68 km

border countries: Germany 68 km

Coastline: 7,314 km

Maritime claims:

contiguous zone: 24 nm

continental ledge: two hundred-m depth or to the depth of exploitation

exclusive economic zone: 200 nm

territorial sea: 12 nm

Climate: temperate; humid and overcast; mild, stormy winters and cool summers

Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and sand

Economy

Currency: 1 Danish krone (DKK) = 100 øre

Exports - commodities: machinery and instruments, meat and meat products, fuels, dairy products, ships, fish, chemicals

Exports - partners: European alliance 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998)

Imports: $43.9 billion (f.o.b., 1999)

Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, paper

Imports - partners: European Union...

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