Industry and militant Situation Analysis 1. Dominant Economic Characteristics of the Online auction sale Industry commercialise Size: § 14.5% of an estimated 320 million users will be registered to an online auction post.
§ Revenues from online business-to-business be a $145 jillion market. Business-to-consumer is 31.2 billion.
§ The bailiwick market for auctions, garage sales, flea markets and classified purchases was greater than $100 billion in 1999 § In 1999 an estimated 8.2% of Internet users registered at an auction site; the percentage was expected to be 14.5% by 2002.
Scope of Competitive Rivalry: § Dominant players are competing internationally in move of North America, Europe, Asia and Latin America as sanitary as local and regional competitors going after niche markets.
Market Growth Rate: § Estimated growth of business-to-business sales is 665% by 2004.
§ E-commerce in the U.S. accounted for over 65% of all Internet transactions in 1999 but estimated only 38% in 2003. This indicates the growth in other parts of the world.
Stage in Life vibration: § Rapid growth and takeoff the market is in a boom, as markets open up around the world, and more households are connecting to the Internet.
Number of Competitors in Industry: § There are a small number of market leaders, including eBay, Amazon, and Yahoo as well as a group of smaller competitors such as eHammer, edeal, and Haggle online.
Customers: § Bargain hunters view online auctions primarily as a form of entertainment; their objective usually was to find a great deal.
§ Hobbyist/collectors used auctions to search for specific goods that had a lofty value to them personally.
§ Sellers There are three types, casual sellers, hobbyists/collectors, and part sellers.
Ease of Entry/Exit: § High entry barriers receivable to the strong market leaders. New entrants will have to administration the challenge of competing with recognized brands, customer...
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