The Roles of Television

THE ROLES OF TELEVISION

POSITIVE INFLUENCES

Positive, according to Baron &type A; Byrne (2004) includes existence nice and saying sincere things to others. They further state that compli manpowerts, praise, congratulations and positive evaluation are almost guaranteed to cause pleasure. passer & Smith (2004) explain that positive influence washstand be further cemented through positive reinforcement. Positive reinforcement, they explained, occurs when a response is strengthened by the subsequent presentation of a stimulus. This stimulus gouge be food, drink, attention, praise or money. Etsy & Fisher (1991) as cited in Santrock (2004) confirm that positive conduct can be learnt through television and that television can have positive influences on childrens development by presenting propel educational programmes, increasing childrens information about the world beyond their immediate environment and providing models for pro brotherly behaviour.

Television also can teach children that it is better to behave in positive, prosocial ways than in negative, antisocial ways according to Leifer (1973) cited by Santrock (2004). Leifer selected episodes from the television show Sesame Street that reflected positive social interchanges that taught children how to use their social skills. Leifer uses, for example, in one interchange, two men were fighting over the amount of space available to them; they piecemeal began to cooperate and to share the space.



Children who watched these episodes copied these behaviours, and in later social spotlight they applied the prosocial lessons they had learned. These findings were confirmed by Banduras Observational Learning as cited in Woolfolk (1995) where he states that cardal scholarship, also called imitation or modelling. Learning occurred when a person observed and imitated someone elses behaviour. He further states that the capacity to learn behavioural patterns by observation eliminated tedious trial and error learning and that observational learning took less time than Operant conditioning.

This statement by Bandura was confirmed by...

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