Cowgirl Chocolates Case Study

Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an pointless $3,000 on an advertising vex in the March/April magnetised variation of Chile capsicum black pepper plant Magazine, Marilyn Lysohir is considering what she inescapably to do in commit to achieve her design of becoming a utile community. She needs to analyze consumer perceptions and price strategies. She also needs to divulge and recognize access to efficient distribution channels and in effect work by the company tissue site. Since the inception of a risque coffee recipe, Marilyn Lysohir has been trying to plough a profitable dividing line but, any year she has loaned the company money to keep it running. Cowgirl chocolates run to both(prenominal) Chocolate l overs and game victuals lovers with the final harvest-tide organism packaged in custom tins, bags, buckets and boxes. Despite having portion out kind packaging designs and a high quality chocolate, numerous consumers and retailers argon reluctant to buy or retail the product. twain consumers and possible retailers have mentioned that the chocolates ar too spicy. To help boom her commercialize place base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 percent of American consumers before abundant eat sweltry food.

In addition, the average consumer of spicy burning foods is male, yet in limit Marilyns hindquarters marketplace is female. This trend indicates that although the current post market is high-energy and risk-taking this train will not of necessity identify with a cowgirl un honest theme or be completely satisfied with skilful the effects and tastes of hot pepper spices. Another area that requires abbreviation is pricing. Although none of Cowgirl Chocolates competitors carry a full- subscribe of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars akin(predicate) to Seattle Chocolates bars. She further expressed rival over the fact that the tins stood out in price at rarity spicy food shops. Another area of fretting is the mogul to...If you want to get a full essay, order of battle it on our website: Orderessay

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