‘Ge’s Growth Strategy: the Immelt Initiative’

Case summary: GEs Growth schema: The Immelt Initiative The General Electric caller-up (GE) is an American transnational conglomerate corporation incorporated in New York. The Company operates through five segments: Energy Infrastructure, Technology Infrastructure, Capital finance and Consumer & Industrial. The family has 287,000 employees around the world. Products are Appliances, Aviation, Consumer, Electrical, Energy, Entertainment, Finance, Gas, Healthcare, Lighting, Locomotives, Oil, Software, Water, Weapons and Wind turbines. In 2010 clubs Revenue was US$ 104.635 billion, Operating income was US$ 15.166 billion, fire income was US$ 12.163 billion, Total assets was US$ 751.216 billion Total justice was US$ 124.198. GEs Subsidiaries are GE Energy, GE Technology Infrastructure, GE Capital, NBC Universal, GE Home and Business Solutions. On September 7, 2001, Immelt took over the charge of GE from Jack Welch, the close to legendary previous CEO. In his 20 years as CEO, Welch had built GE into a highly disciplined, extremely competent machine that delivered consistent growth in sales and gain through effective operations and though continuous teem of timely acquisitions and clever deal making. This joint approach had resulted in double-digit profit increase through 1990s.

However, Four days aft(prenominal) joining of Immelt, the world was thrown into turmoil by 9/11 that triggered a downturn in an overheated economy, star to a fall in economies worldwide. So his task was in truth challenging. Immelt recognized the need for change the basic business model. He bristled at the characterization of GE as a conglomerate, preferring to see it as a well-integrated, diversified company. He precious to take the company into big, fundamental high-technology infrastructure industries, to have war-ridden advantage. He elaborated this into a vision of a global, technology- base, service-intensive company by defining a growth strategy based on five key elements:... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.