Cell

Executive Summary In early 2001, Nokia faced a specify moment in its history. Chairman Jorma Ollila and his team of executives sidestepped bankruptcy in the early 1990s and charted the clubs path into the emerging cubicle phone industry. By 2001, this savvy executive team do Nokia the leading cell phone maker. They built a old brand name; forged important relationships with suppliers, customers and business partners; and fine-tuned public figure and manufacturing processes that produced superior operating margins. Moreover, Nokia was debt-free with $2.5 billion in cash, and it operated the biggest research and evolution budget in the industry. Management was prepared to embark on a system to stimulate future growth and solidify its dominance in the mobile telecommunications industry. The company fixed its look on a new prize, the high-speed mobile internet. If the strategy pans out, the Finns could well sit atop the next stage of the Web, kings non just of Web-surfing machines, but also a power in software and networks (Baker, Shinal, & Kunii, 2001, 6).

However, the road ahead would be fraught with obstacles, including vaporizable financial markets, business partners suffering under massive debt, get the hang new technologies different from existing competencies, and competition from some earths leading technology companies. In executing its strategy, Nokia should leverage its strengths to gather from the opportunity presented by the mobile internet, keeping a awake(p) eye on its own weaknesses and dodge the threats that jeopardize its success. Specifically, the company should re-evaluate its aggressive pursuit of a vertical industrial flummox within the mobile telecommunications industry. Instead, Nokia should proactively pursue strategic partners that complement its cell nucleus competencies of market-driven product research, design and engineering; brand management; and creative activity leadership. In addition, despite its superior manufacturing processes, the... If you want to get a full essay, order it on our website: Orderessay

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