Chicken Case Study

EXECUTIVE SUMMARY Encik Selamat a Certified Public Accountant (CPA) is oecumenical Manager in Excel Poultry & summation Sdn Bhd (EPM) that was established in 1998. Before appointed as a General Manager at EPM, Encik Selamat was dealt in the business of fare from another subsidiary. EPM has been a subsidiary of PCK Holding since 2005. The caller operates on whiner farming and supplying the lily-livereds to various outlets in Malaysia. The lodge was one of the members of the Federation of Life stock Farmers Association of Malaysia (FLFAM). The company was started with an initial capital of RM3.6 million and 20 employees. Currently EPM had more(prenominal) than 200 employees and proudly to be among the top 5 chicken suppliers in the mid-tier producers in Malaysia. In the early 2000, the demand of chicken was make up in the giant superstore throughout the country. Demand besides spread to institutional retailing, a different marketplace part such as hospitals, hotels, universities and collages. Therefore the company was able to retain its operations and started to make profits in the poultry and warmheartedness industry. EPM has advantage in running the business because Malaysia was the one of the universe of discourses highest rate consumption for chicken meat.

The domestic market was further intensified by the popular home-grown fast nutrient chains and quick service restaurants. Malaysia also had a get well record as an exporter of poultry which seem to be emergence as the government plan to support large-scale affect project in East Coast Economic field (ECER). In year 2008, the company face up operational crisis collectible to the increasing cost of chicken feed almost 61.5%. Because of that it leads to increase cost of production by 56.5%. The company also faced the problems of low operating cash, continues supplies the product to the customer that reach the credit limit and lack of adequate internal control formation on sale and collection process. THE PROTAGONIST Encik Selamat is a General... If you ask to get a full essay, order it on our website: Orderessay

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