Market Segmentation

MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The commercialize for both product is normally made up of several segments. A market after all is the aggregate of consumers of a given product. And, consumer (the give notice user), who makes a market, ar of varying characteristics user and buying behavior. in that location are different incidentors contributing for varying mind locate of consumers. It is thus natural that m any differing segments occur within a market. In order to capture this heterogeneous market for any product, marketers usually divide or disintegrate the market into a number of sub-markets/segments and the process is known as market breakdown. partition Thus we can say that market segmentation is the segmentation of markets into homogenous groups of customers, severally of them reacting differently to promotion, communication, pricing and other variables of the selling pleat. Market segments should be formed in that way that going away between buyers within each segment is as down in the mouth as possible. Thus, every segment can be address with an psychely targeted marketing mix. The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group.

Actually, every buyer has individual needs, preferences, resources and behaviors. Since it is near impossible to cater for every customers individual characteristics, marketers group customers to market segments by variables they have in ballpark. These common characteristics allow developing a standardized marketing mix for all customers in this segment. Through segmentation, the marketer can opine at the differences among the customer groups and decide on appropriate strategies/offers for each group. This is precisely why some marketing gurus/experts have expound segmentation as a strategy of dividing the markets for conquering them. merchandising STRATEGY AND MARKET SEGMENTATION: - When it comes to marketing strategies, most people... If you urgency to get a full essay, order it on our website: Orderessay

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