Vodafone

ABSTRACT In the year 2007, the worlds largest telecom ships company in terms of revenue, Vodafone Plc (Vodafone) made a major foray into the Indian telecom commercialize by acquiring a 67 percent stake in the Indian telecom company, Hutchison Essar Ltd, through a deal with the Hong Kong-based Hutchison Telecommunication International Ltd. It was the biggest deal in the Indian telecom market. Vodafones main motive of going in for the deal was its strategy of expanding into emerging and high growth markets alike India. In 2007, India had emerged as the fastest growing telecom market in the world outpacing China. But it still had low perspicacity rates, making it the most lucrative market for global telecom companies. Though Hutchison Essar was one of the established players in this market, Hutchinson Telecommunication International Ltd. had exited India as the urban markets in the country had become saturated. This brand focussing project aims to track Vodafones success in the Indian market right through its launch on 21st family line 2007. The report is divided into three parts: Introduction, Analysis and Conclusion. The gate section mainly gives an overview of the Indian Telecom industry, and about the company - Vodafone.

The Analysis section deals with competitors of Vodafone, and also giving an outline of the emulous growth of the telecom companies. It also discusses the various re-branding strategies adopted by Vodafone in order to success goody penetrate into the Indian market. A minute analysis of the telecom brand Vodafone is done for the purpose of the study. INTRODUCTION Vodafone, the British mobile company that entered India after buying Hutchs cover and by creating Vodafone Essar in July 2007, has embarked on a major rebranding knead in the country. The history of Indian mobile industry is not very old, not to mention the industry as a whole in itself is very new to the whole world. Telephones have been fate mankind for quite a... If you want to get a full essay, order it on our website: Orderessay

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