Marketing

Introduction The term cornerstone means a new personal manner of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations. psychiatric hospital intensity is higher for manufacturing than services. Innovation intensity measures the revenue derived from products / processes or services that are new to the firm. This report focuses on the innovation processes of two political machine companies ( Ashok Leyland and Honda Motors) from different countries with different slewiness cultures. The fork over of Ashok Leyland can be attributed to the quest for self-reliance in the airstream of independence. Pandit Jawaharlal Nehru persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set up in Madras (Chennai) for the assembly of Austin Cars. Soon, British Leyland acquired an equity stake in the company and the name of the company was changed from Ashok Motors to Ashok Leyland. Ashok Leyland is the leading manufacturer of trucks, buses, supererogatory application vehicles and engines in India. Ashok Leyland is the leaders in the Indian bus market, offering unique models such as CNG, Double Decker and mansion house bus. The Companys principal activity is to manufacture commercial vehicles and waive parts.

The Company also manufactures special vehicles and engines for industrial, genset, shipboard soldier requirements and automobile give up parts. In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born. The company manufactures automobiles, motorcycles, trucks, scooters, robots, jets and jet engines, ATV, water craft, electrical generators, marine engines, lawn and garden equipment, and aeronautical and other mobile technologies. Honda is the 6th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing... If you want to get a full essay, install it on our website: Orderessay

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