Proposal

look for Proposal Table of Content Chapter 1: Introduction 1. General Introduction 2. Commissioning node: The Koffie beauty shop 3. Reason for Research 4. Research Objective 5. Relevance Chapter 2: Critical Literature Review 2.1 java Culture in The Netherlands: History and Developments 2.1.2 Coffee Consumption in The Netherlands 2.2 Market Research: How to Conduct it 2.2.1 Stages of the Marketing Research Process 2.3 crack a mod Establishment in A New Environment 2.4 Competitor Analysis 2.4.1 Assumptions and Beliefs 2.4.2 Industry Trends 2.5 Defining a New tush Group Chapter 3: Central Question and Sub-Questions 3.1 Central Question 3.2 Sub-Question Chapter 4: Research Methods 4.1 Research Approaches Used per Sub-Question 4.2 Methodologies Used Chapter 5: Bibliography Chapter 1: Introduction 1.1 General Introduction De Koffie beauty parlor is a very popular coffee bar with dickens locations in the centre of Amsterdam.

Even though there argon scarcely two locations at the moment, they are able to compete with some(prenominal) bigger suppliers in coffee like Bagels and Beans and The Coffee union. Since De Koffie beauty salon wants to limit its locations in Amsterdam to a maximum of three, they are looking for a possible new location in Haarlem. 1.2 The commissioning client: De Koffie Salon The Koffie Salon is one of these suppliers in forthwiths demands and views of people when it comes to drinking coffee. But when comparing the Koffie Salon to the other suppliers of coffee it is obvious that with only two locations they do not fall under the group usually delimitate as a kitchen stove. The main soil for this is that the owners of the Koffie Salon do not want to turn into a chain. Their main reason for this is that they do not want to turn into a chain like in their eyes Starbucks or Coffee Company where quality loses against quantity. They fear that if they would... If you want to get a plenteous essay, order it on our website: Orderessay

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