Coca-Cola was originally created as a bring to for the flu in 1886 and was sold at five cents a glass (1). In the interim between 1886 and 2006 however Coca-Cola has rancid into the worlds largest manufacturer, marketer and distributor of non-alcoholic beverages. Accenting to this status has made the Coca-Cola potbelly the poster child for Globalization. According to The Globalist, a well cognise internet publication, Robert Goizueta once said A billion hours ago, human race life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning.(1) Mr. Goizuetas actors line capture the sheer amount of sales that this corporation does across the world as they are not over exaggerated, Coca-Cola in 2001 was the 41 st largest Economic Entities. However it is Mr. Goizuetas heritage, not the companies success, that will suffice us to show just how globalized this company really is. Mr. Goizueta was born(p) as Roberto Goizueta in Havana Cuba; he attended a Jesuit secondary school there, and then traveled to the States to study at the Cheshire Academy and later Yale University; all forwards returning back to Cuba after receiving a degree in Chemical Engineering (2). Mr.
Goizuetas heritage, and education, exemplifies Coca-Colas Globalization, through political and cultural exchanges on a global scale. Globalization is an integral part of directlys business world and refers to the worldwide phenomenon of technological, economic, political, and cultural exchanges (3) and domiciliate be defined through the Coca-Cola Corporation which showcases both the minus and positive effects of Globalization.
Coca-Cola shows the technological aspects of Globalization through the library paste of its merchandise and production techniques. According to the Coca-Cola website, Coke expanded internationally in the 1920s and 1930s. In those two decades leaders such as Robert W. Woodruff, who...If you want to get a full essay, order it on our website: Orderessay
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