Elite Personal Training

selected Personal Training

Critical Issues
* Immediate cash function problems even with the banks loan, Menard and Craciun do not rescue enough money to purchase all the equipment necessary for their gym. Furthermore, if they be unable to transfer their clients over from Body Worx, they provide not have the cash flows available to continue operations.
* Competition thither are already many an(prenominal), well-established competitors in London.   Being able to recount themselves and capture an acceptable cliental base will be actually difficult.
Analysis
Current Situation
Martin Menard and Mirella Craciun are planning on leaving their contemporary place of employment, Body Worx to start their own personal formulation facility, Elite Personal Training in a nook market.  They plan to rent a small facility where they will renovate the space into 2 individual gyms, allowing them to train two clients at a time.  Offering the clients their own personal gym, quite of knowledge in a crowded facility, is Martin and Mirellas elan to try and differentiating themselves in a very competitive and virgin market.  London, Ontario has a wide range and variety of fitness centre, with many offering personal train services.



  For Elite to be successful they will need to sell their one-on-one, high end, training contract and capture a small portion of the existing market. 
rivalry Analysis
GoodLife, The Athletic Club
It is a company which is well established. When oppose with Elite, consumers will have more confidence in a company with multiple locations. The gym is available to customers to forge on their own at anytime without restrictions. The pricing structure for personal training is lower than our proposed price of $60 per hour personal training (exhibits ###). Their locations are spread throughout London, and it is convenience for user to exercise at any GoodLife locations, which in contrast position Elite as inconvenience for users outside of the same area. Users have...If you want to ascertain a full essay, order it on our website: Orderessay



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