Financial Management Tools and Competitive Advantage. A Literature Review

1.9.1 Introduction

The long-term survival of a firm seems to be dependant more on the firms agonisticalness. No matter how much physical, tender and intellectual resources, an organization is able to mobilize, its long-term survival allow be in jeopardy if it fails to stay competitive. The firm because needs to be able to determine its level of competitive advantage vis-a-vis that of its competitors and also be in a position to improve and sustain it. Normally an organization give set up a marketing intelligence to observe its competition. This literature review will include an examination of the extremity to which monetary tools and technique can be used to add on or complement the traditional marketing intelligence system. It will also examine existing models used to analyze the financial health of a firm and try to determine the close to which these tools could reveal a companys competitiveness.

1.9.2 Definition of Terms

This study covers the Mining assiduity and in particular, the gold Mining Industry. According to Kotler, P. (2003) an industry is a group of firms that offer a product or category of products that are close substitutes, for one another.



According to him industries are sort out according to factors like the number of sellers, the extent to which the product is differentiated, whether adit and exit barriers exist, the cost structure, degree of vertical integration and at last the extent of globalization. The study also covers contract-mining firms. Contract Miners are organizations with cultivated engineering backgrounds and who use heavy excavating and conveyance machinery to drill, blast and feign rock, stones, gravel and top soil on behalf of Mining companies. By Mining companies, this study refers to firms that have obtained mining lease titles from the judicature and are entitled to mine and process minerals under laws of Ghana.

1.9.3 The...

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