Economic Reforms and Privatization in Poland

Before describing the specific product, pricing, placement, and promotional strategy developed for Ford, a general overview of merchandising activities in Poland is presented. Since privatization, Poland has enjoyed the development of new trade relations with foreign firms and so created a market placeing consulting sector which has been used to good proceeds by foreign firms planning to enter the Polish market. Indeed, unmatched of the most striking features of the post-1989 Polish economy is that marketing capabilities involve grown exponentially.

Based upon an analysis of Poland's history, its unique culture, and its economic climate, this distinguish describes marketing in Poland as enjoying significant synergies with marketing in the United States. With Poland's much-anticipated entry into the europiuman Union pending, the viability of marketing margin and financial products has clearly improved. The adoption of the euro after membership in the European Union will permit manufacturers across Europe and the United States to streamline their operations in Poland and to enjoy property transactions that are less complicated.

The report contains a tot up of tables and charts describing Poland's current economic situation along with an extensive polish of relevant literature that highlights Poland's cultural and economic profile as well as issues related to marketing. Finally, the report offers suggestions for specific marketing activitie

Moore, Kennedy, and Fairhurst (2003) conducted an empirical study to explore cross-cultural equivalents of price perceptions between U.S. and Polish consumers. The researchers claim that as the markets of Eastern Europe continue to liberalize they are decorous increasingly important to Western retailers who seek international market opportunities. Moore, et al (2003) compared consumer perceptions of price as a marketplace inform in Polish and U.S. cultures. A hierarchical structural equivalence mould (SEM) was used to assess the metric equivalents of price pool stick measures across a matched sample of 335 Polish and 342 American consumers.

Boger, Hobbs, and Kerr (2001) examined tot up stove relationships in the Polish pork sector.

The authors stated that the modulation period in Poland away from centralized state self-command and toward a market economy was particularly difficult in a number of sectors. This was particularly the case in the split structure of pig bed production and processing, where new supply chain relationships had to be developed almost immediately. Boger, Hobbs, and Kerr (2001) instal that Polish hog producers and their counterparts in the processing sector adopted a model of supply chain relationships largely based on that found in Western countries such as the United States and bang-up Britain. The difficulty of creating new supply chain relationships was highlighted by these authors who reason out that marketing activities in general tend to be negatively affected in transition periods.

In contrast, a put strategy is a broader set of goals, objectives and activities designed to place and market the product in the most effective manner and in such a way that the target market determine in the positioning statement is made aware of the human beings and the benefits of the product. The positioning strategy buildings on the positioning statement to break the product from the shelves of the firm or its warehouses to the customer. A posit
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